Frame.Io: “Camera-To-Cloud”
About This Series
Bleeding edge tech is always beta, and that can either strike fear into a filmmaker’s heart, or inspire them to create something totally new using the tools at hand. Michael Cioni and the Prod Squad (Frame.io’s internal production team that felt more like a family) created a unique concept for their latest Camera-to-Cloud commercial that put the focus behind the camera in a beautiful way. The purpose was clear: show filmmakers what the modern workflow looks like, and they took it one step further by putting their own technology to the test and using it themselves. That’s gutsy.
Bleeding edge tech is always beta, and that can either strike fear into a filmmaker’s heart, or inspire them to create something totally new using the tools at hand. Michael Cioni and the Prod Squad (Frame.io’s internal production team that felt more like a family) created a unique concept for their latest Camera-to-Cloud commercial that put the focus behind the camera in a beautiful way. The purpose was clear: show filmmakers what the modern workflow looks like, and they took it one step further by putting their own technology to the test and using it themselves. That’s gutsy.
